Digital Content & Storytelling

I love creating innovative content and stories designed to inspire new audiences, improve customer experience and engagement, and ultimately convert.

My passion is partnering with cross-functional teams to develop unique experiences that drive improvements in sales, traffic, engagement, conversion, social sharing, and loyalty..

I enjoy collaborating with diverse teams: creative, marketing, sales, IT, product and project management, SEO, operations, merchandising, finance, customer insights, and analytics.

Fun fact: Site visitors who interacted with editorial content converted at a 2X higher rate.

Branding & Innovation

Launched multichannel marketing programs to elevate brand perception, celebrate diversity, and acquire new audiences.

Partnered with internal and external teams to develop highly engaging social media and influencer campaigns.

Redesigned website to balance inspirational branding and promotional content across categories.

Implemented strategy to test and learn, analyze, and pivot regularly to optimize performance.

Partnered with stores, call center, IT, merchandising, marketing, and creative to produce digital transformation tools with a positive ROI.

Value Proposition

Combined intuition with data and best practices to understand what the audience wants and deliver effective messaging where they want to consume it.

Developed campaigns and tools that improved the customer experience and met corporate objectives.

Created helpful, educational content and highlighted the brand’s unique selling proposition (USP).

Launched Diamond loyalty program and Dress Your Wedding, a unique interactive platform that increased engagement and sales, online and in stores.

Fun Fact: Diamond loyalty program grew to 1 Million+ users within one year

Marketing, Social Media & Influencers

Launched David’s Bridal social media platforms and owned all digital channels for several years. Headed all of marketing for 6 months.

Consistently increased ROAS year over year.

Launched blog and influencer programs for bridal and prom audiences.

Partnered with social media, marketing, merchants, PR, and affiliate teams on editorial calendar and strategy.

Launched My Event, an interactive showroom for brides and parties via Facebook API.

Fun fact: Launched David’s Bridal Facebook channel and grew to 1 Million+ Followers

Earned Media & Budget Savings

Increased Customer Generated Content (CGC) on davidsbridal.com by 300% YoY.

Promoted #DavidsBridal and hashtag campaigns to drive social traffic and shares.

Saved on photo shoot costs and improved brand perception by featuring real customer imagery, employees, and ambassadors in marketing materials.

Fun Fact: Customers who interact with CGC are twice as likely to convert online

Mobile, CX & CRM Strategy

Designed and maintained mobile-first customer experience.

Launched mobile apps that exceeded engagement and conversion goals for a variety of customer segments and audiences.

Transitioned to responsive website design and directed content and product enhancements on 4 websites.

Partnered with Analytics, Creative, UX, Vendors, and IT teams to implement cross-channel improvements based on data and customer insights.

Developed segmented, personalized email & SMS program that increased customer engagement, satisfaction, loyalty, and conversion.

Created successful customer acquisition and CRM campaigns.

Tested & optimized creative to maximize results for different audience personas.

Fun fact: 75% - 80% of site visitors are on mobile devices

Omnichannel Marketing 

Developed brand standards and ensured creative campaigns were aligned across all channels including website, email, SMS, social, stores, direct mail, and video.

Designed print collateral for stores including signage, hangtags, and brochures.

Strong conceptual abilities and understanding of fashion, branding, design, copy, typography, audience segmentation, and journeys.